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IDEA/INSIGHT
This campaign aims to promote the idea that these bags are made to be your most loyal travel companion. Made for the quirky, imaginative travelers -- Baboon to the Moon is ready to follow them to the moon, and every other magical place they stumble across.
PRINTS
PR EXECUTION
In what we're calling "Adventure Swap," we’ll have influencers pack each other a full day of surprise activities, all suggested by followers, within a Baboon to the Moon Bag.
As they embark on their day of adventures, they’ll live stream the whole thing, generating more online buzz for our campaign. Audiences can get involved in the Adventure Swap too - everyone who comments an activity and tags a friend gets entered to win two free Go-Bags, one for them and one for their friend..


AD: Andrea Sanchez
CW: Hannah Tinsio
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