IDEA/INSIGHT
This campaign was inspired by the question we often hear when sporting a new bandage: "Woah, what happened there?"
Knowing that great tales commonly lie behind small wounds, we decided to capitalize on this by coining the phrase "How'd you get your Welly?" to remind the public that for every cute Welly bandage there is an amazing story waiting to be told.
PRINTS
OOH
We'll customize a skate park, inviting our audience to take the jump, try the flip, and nail the move. Our goal is to give our audience stories to tell: those of fun or perseverance.
And if you're in need of some patching up (or just want to sport a really cool bandage), you'll be able to get a Welly at our Welly Vending Machine.
Here, skaters will be able to choose which bandage they want and take pictures with our #IGotAWelly filter, which they'll be able to upload, promoting our new skatepark.
