IDEA/INSIGHT
Bloomscape is an online plant retailer that ships plants, pots, and plant care tools and accessories directly to your door.
Plants, like people, have personalities! Luckily, Bloomscape is an expert in this field and is here to help find the right plant for you.
PRINTS
These three print executions demonstrate how plants can thrive when they are perfectly paired with people. Each print execution depicts a personality type with a plant that meshes well. The plants are illustrated at an exaggerated scale to further drive home the point that they will thrive when in the right space and with the right owner.
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TV SPOTS
QUIZ
We have created a set of characters that encompass different kinds of lifestyles and personalities. When consumers open Bloomscape's website, a pop-up window will appear, encouraging them to take a quiz that will gage their personality and lifestyle. To view their results, they'll be taken to a page that will describe the kind of plant parent they are and why Bloomscape recommends a specific set of plants.
