ON AIR
Shot and edited lifestyle show We Are Austin's open.
Shot and edited a generic topical for We Are Austin.
:30 spot promoting our morning newscast!
Proof of Brand Promo:
Letting our viewers know that our reporting provides them with "news you can use."
Proof of Brand Promo:
Letting our viewers know that our reporting provides them with "news you can use."
B2B MATERIALS
Our new podcast, The Stampede, held a tailgate with Longhorn legends Mac Brown, Vince Young, and Jamaal Charles. I shot the event, and with a 2-day turnaround, created the promotional material our sales team used to show potential sponsors.
Our parent company, Sinclair, started Sinclair Cares to enrich local lives though fundraisers, disaster relief efforts, and awareness campaigns. I was tasked with creating a 'sizzle reel' to capture how Sinclair works to give back to our communities.
EDUCATIONAL
What is ACCET?
Onboarding video to help new employees learn about our new work model.
Coordinated and directed the whole project.
PARTNERSHIPS
CBS Austin
Community Partner:
Every month, we help a non-profit spread their message free of charge. Here, we partnered with Breakthrough Central Texas.
CULTURAL VIDEO SPOTS
Hispanic Heritage Month:
We used our platform to showcase Hispanic Artists in Austin.
And dance is a form of art, too, so of course we showcased a local Latin dance studio!
SOCIAL MEDIA
2023
One of the goals set when I was hired on by CBS Austin was to increase our digital engagement.
I helped streamline collaboration between the newsroom and the branding department to increase the quality and frequency of our posts.
2026
(2023-2026)
NET AUDIENCE GROWTH
228,899
